Ambi Parameswaran
About
Ambi Parameswaran, a Brand Coach & Brand Strategist, is the Founder of brand-building.com, a brand advisory set to serve the larger brand building community in India.
With a career spanning over 40 years, Ambi has handled assignments in the departments of marketing, sales & advertising in companies such as Rediffusion Advertising, Boots Company, UDI Yellow Pages, and FCB Ulka Advertising.
He has spent over two decades at FCB Ulka Advertising Mumbai, one of India's top five ad agencies, where he served as CEO & Executive Director from 2003 to 2013 and as Advisor from 2013 to 2016.
He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Thermax, Wipro, Indica Cars, Tropicana, and Zee TV among others.
He is an adjunct prof of marketing at SPJIMR and has been a guest faculty at his alma mater IIM Calcutta, NMIMS, K J Somaiya, IIMC, IIMA, MICA, and ISB.
He is an independent director on the board of Galaxy Surfactants Ltd, THG Publishing Ltd, Qube Cinema Systems P Ltd, FDC Ltd, and Rediff.com India Ltd.
As a best-selling author, Ambi now has eleven books to his credit including Building Brand Value - Five Steps to Building Powerful Brands, For God's Sake - An Adman on the Business of Religion, Nawabs Nudes Noodles - India Through 50 Years of Advertising, Sponge- Leadership Lessons I Learnt From My Clients, among others.
He and over 100 articles, many of which have been featured in notable business publications such as the Economic Times, WSJ Mint, Business Standard, Financial Express, etc.
Awards and accomplishments
Awards and accomplishments
- Ambi received the ‘Distinguished Alumnus Award’ from IITM in 2009 and from IIMC in 2018.
- Ambi served as the President of Ad Club Bombay (2003–2005) and President of AAAI (2014-2016).
- His book SPONGE- Leadership Lessons I Learnt From My Clients was the Fin Express #1 Bestseller.
- His book Building Brand Value – Five Steps to Building Powerful Brands won the 2007 NTPC – DMA Book Prize.
Why Ambi Parameswaran?
Ambi Parameswaran is a versatile professional who has made his mark in a wide array of fields including advertising, building brands, writing, teaching, corporate leadership, and corporate governance. Having catered to the advertising domain for several years, the ad veteran shares his experiences on social media and has been a prominent speaker. With over four decades of experience, he has not only served as a coach and mentor for branding subjects but has contributed immensely to the brand-building community.
Ambi has delivered keynote talks and conducted training programs for a wide range of companies in India & South Asia, including Tata, Wipro, Blue-Star, Coca-Cola, Abbott, Mahindra, Murugappa Group, Nissan, ICICI Bank, etc. He has spoken at the Kellogg India Summit at Northwestern University and Cornell University, and at IIM Ranchi TEDx as well.
